Facebook and court seemed to mixed up together again, says TechCrunch. Now they are in court for a different reason other than using “book” in its name, as they were previously sued by TeachBook and PlaceBook. Facebook wants to make “face” a trademarked name. This just means they are trying to pick up where another business left off in 2008, the U.K. company called CIS Internet Limited. Facebook wants to move forward with the CIS’s trademark application it bought.
Trademark move made by Facebook
Facebook’s attempt to trademark “face” isn’t really a complete surprise. Sometimes it is essential for corporate branding to make certain you trademark. In this case, it can be just a little out of hand. The word “ganja” was once in a court case for trade marking. The site Fark.com once attempted to trademark “NSFW.”. Snookie from “The Jersey Shore” also tried to trademark her nickname. Facebook will lose face just like the rest of them for their waste of the legal system’s time.
Aaron Greenspan doesn’t approve
Aaron Greenspan doesn’t think Facebook should be trying to trademark “face.” Aaron Greenspan claims to have made facebook with Mark Zuckerberg. Greenspan’s business Think Computer created a mobile payments app called FaceCash, and if Facebook gets its desired “face” trademark, Greenspan will have to pay. Apple would end up having to pay also. This is because of the iPhone 4 app Facetime video calling. Greenberg and no doubt many other entrepreneurs would appreciate being able to use the generic term in naming future products.
Facebook-move on
When thinking about how aggressive Facebook has been within the past, it appears unlikely that “face” could be too big to it. Facebook has bigger fish to fry. Zuckerberg could be on the case of any person using “face.” Even those who just are innocently creating a fun game, but do not want to make money, will have to be careful. Consider the movie “Face/Off” staring Nicholas Cage and John Travolta, or even consider the novel “Face of Another” by Kobo Abe. See what difference face will make? Then there is the “Dune” books. A Tleilaxu face dancer would have to be worried.
Discover more information on this subject
FACE
tarr.uspto.gov/servlet/tarr?regser=serial and amp;entry=78980756
TechCrunch
techcrunch.com/2010/08/26/trademark-face/
Wikipedia
en.wikipedia.org/wiki/Trademark
