When Adolphus Busch introduced the Budweiser “Bohemian-style” pale lager in 1876, it easily became a hit in America. Based on a 2008 report the St. Louis Business Journal, beers by the Busch family corporation Anheuser-Busch held a 50.9 percent share of the market for all beers sold within the United States. Later that exact same year, nevertheless, Anheuser-Busch sold most of its stock to Belgian-Brazilian beer magnate InBev. American sales went down then. This is as the “King of Beers” grew to become “de Koning van Bieren” after selling off. Anheuser-Busch InBev plans to give away free of charge beer on Sept 29 during National Happy Hour as Budweiser, reports St. Louis Today.
Marketing with free Budweiser
Participating bars and restaurants will distribute about 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes as local and state rules allow. The business is intending to raise the market share between September 25 and October 3 with the “Grab some Buds” marketing campaign. The hope is to get it back to the 26 % it was in 1988 from the 9.3 % it is now. Evidently, drinkers ages 21 to 27 have not ever even picked up de Koning van Bieren meaning the marketing is mostly to drinkers in their mid-20s.
Anheuser-Busch InBev President Dave Peacock said, “We want to close that gap,” to St. Louis Today.
Texas sells the deep fried beer
Mark Zable is the one to discover in case you are ever drinking at the 2010 Texas State Fair. He makes deep-fried beer which complements the de Koning van Bieren beers with it. 375-degree oil is what is used to fry the salty pretzel dough filled with beer. It only takes 20 seconds to fry. It is the perfect amount to keep the alcoholic content in there while also cooking the dough all the way. The London Telegraph reports that diners discover the treat delicious, and that Zable is trying to patent the cooking process, which may or may not contain other secret ingredients.
Mark Zable uses Guinness in them though. Sorry, Koning van Bieren.
Discover more details on this subject
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
